Copywriting is a crucial process in a company’s marketing workflow. Normally, firms hire skilled copywriters to write high conversion web and sales copies. However, thanks to the advancement of artificial intelligence, many AI-powered tools can write copies on their own.
Here are the questions that arise:
- Are these tools legit?
- Can these tools replicate the work of human intelligence and creativity?
While answering the questions above, this post will also articulate the positives and negatives of AI-powered copywriting tools. It will help you decide whether you should hire a copywriter or use automated solutions.
Pros of AI-Powered Copywriters
You’ll Save a Lot of Time
You’ll most likely have a very limited workforce if you’re running a small business. There will be many processes that’ll require employees. However, to have a nice online presence and get conversions, you should produce high-quality sales and web copies. Nevertheless, experienced copywriters might charge you for their services. Also, they will take a significant amount of time to generate good copies. AI copywriters can not only mass-produce promotional content automatically, but the process is also incredibly swift. Therefore, AI copywriters can save you much time.
Automates the Content Marketing Process
Normally, if a company wants high-quality copies, they’ll hire the services of a copywriter. In addition, you’ll have to pay them a salary, which won’t be cheap. You also have to provide them with sufficient benefits such as monthly bonuses. Even if you go for the services of a freelance copywriter, it’s not the most reliable and cost-effective option. On the other hand, AI tools like Jarvis can automatically create content for your websites and emails. Furthermore, you’ll have to pay the subscription fee only. This is a lot cheaper than a copywriter’s annual remunerations.
Great for Small Businesses
You’ll most probably have a very limited workforce if you have a small business or a newly-launched startup. While there are many processes you can’t do without employees, content marketing is a business area that has become pretty much automated thanks to AI copywriting bots. You can use an AI copywriter if you don’t have any special requirements for the content of your website and want an easy fix. In the end, you have to go through the content once and apply some edits manually if necessary.
No Need for Researching Content
To write any kind of copy, you need to search for appropriate keywords. Furthermore, you should ensure the focus keywords used in your website content are optimized to bring maximum traffic. In contrast, you won’t have to worry about researching keywords with an AI copywriting tool. Tools like Jarvis can produce high conversion and SEO optimized web and sales copies for you. Also, these tools are intelligent enough to use the keywords in the content perfectly. They won’t forcefully embed keywords in your content. Instead, they’ll make sure the readability and tone of your copy are just right!
You Can Use It as a Replacement Content Provider
We’re not saying that an AI-powered copywriting tool is a replacement for an actual copywriter. In my opinion, human creativity is something AI will never replicate completely. However, if your writers are out on holiday or not available for some reason, you can use an AI copywriting tool for the time being. While the quality of the copy won’t be better than the work of a professional, it will still do its job.
Cons of AI-Powered Copywriters
There are not as creative or innovative
No matter how much artificial intelligence advances, it’s true that it can never match the level of human intelligence. It can mimic parts of it, but an AI copywriter can’t add innovative elements. In many attempts, you might find the content a bit robotic or dry. Also, sometimes, it might be a bit difficult to understand. Content produced through AI might bring potential customers to your website, but if your copies are bland, they won’t stay. As a marketer, you should focus on producing content that instantly grabs the audience’s attention.
The tone may not be the way you want
Businesses can choose different writing styles to advertise their products or services. But, most importantly, the content must target the needs and preferences of the targeted customers. In comparison, AI-generated content sounds very inhuman and cannot sense perception. For instance, you might want to sell your product/service while keeping the mindset of your target audience under consideration. In that case, it’s better to leave the copywriting to a professional instead of a robot.
It might overload the content with keywords
To make your website rank well, you need to add high-quality keywords in your content with the right amount of frequency. However, if you overload your content with focus keywords, it’ll ruin the quality and readability of your copy. Unfortunately, this is a problem that often happens with AI-generated content. To improve the ranking of your website, the algorithm will try to add the focus keyword as many times as possible, which results in the focus keyword being placed in areas that don’t fit.
You’ll have to rewrite the content
AI copywriter might produce completely irrelevant copies for your website. After all, it is a machine, and there is a high chance that it might misunderstand your requirements. When the content goes wrong, it’s natural that you won’t trust the algorithm again and would want a professional copywriter to do the job instead. So basically, you’ll be wasting your money buying paying both a writer and a tool. Therefore, if you want to write copies that not only bring potential customers to your website but also convert them, you have to hire the services of a talented copywriter.
Verdict
There is very strong speculation that AI might replace humans. It’s true; however, copywriting won’t be one of the jobs that’ll be eradicated after the further advancement of artificial intelligence. To write copies that convert traffic into sales, you have to grab the audience’s attention. You have to make them feel that they are getting a great deal with your product, and if they think twice, they’ll miss out on a massive opportunity. If you just want to fill your website with relevant content or if you are cold-emailing thousands of different customers, then an AI copywriter might come in handy. However, it won’t produce copies you can rely on.
As AI-powered writing bots are not good at copywriting, they cannot write your argumentative essays either. Therefore, instead of buying subscriptions for such tools, buy argumentative essays from our essay writing service. Our highly talented experts know the art of writing essays that are bound to score well.
