T-shirts are a piece of garment that is worn by almost all people nowadays, not only because of the fact that they are most common in the casual trends but also because of the fact that they are highly a pocket-friendly option that one could go for in the line of casual clothing. But the idea of launching a promotional T-shirt is indeed a highly unique idea when it comes to marketing strategies and practices. Whether it is for the promotion of a brand or for the promotion of an event. These promotional shirts that are manufactured by T-shirt wholesalers are considered the smartest, highly effective, and yet the most pocket-friendly solution.
However, when it comes to designing a promotional tee shirt, we realize that it is not as easy as it seems to be. To many of us, it might seem like just a matter of stamping over the shirt and it is ready. But it is not as simple as it seems to be. If one would have experienced designing a t-shirt, one would notice that it is far more complicated than just simply printing a logo over the t-shirt. There is a series of steps that need to be followed in order to design a t-shirt. These steps are:
Working With the Guidelines of The Brand
When we plan to design a T-shirt the first thing that should be in our mind is that a promotional t-shirt should be something that is more than just cool and pretty. Since it is supposed to be a way to communicate to your potential customers and a way of advertising the product should be very unique and attractive so that it can grab the attention. For that purpose, there are certain rules that need to be followed, some of them are:
Discussing the Style Manual
Sometimes we are provided with a style guide and sometimes not but if one is not provided with the guideline, they must follow up with the brands, in order to make sure that how the logo is supposed to be placed, what colors are to be used, the size and all the other details that are necessary in order to print the shirt.
There are certain factors that require special attention right in the first place, these factors are
Briefing: Knowing about the targeted audience, the purpose to target them, and the expectations of the company by targeting them
- Timeframe: The time that is required in order to complete the design.
- Think about what you can do about it, express your ideas and your creativity.
- Look for the limitations, if there are any sort of limitations talk to the client about it
- Come up with examples, in the form of pictures and video demonstrations, this would help you to exactly determine what your client wants from you.
Once the discussion part is over and it is understood well, now it is the time to make the design that is either drawn over the sketchbook or various other digital tools.
After a series of such steps, the design is printed over the shirts that are later distributed among the people.