The packaging industry is adaptable to every new trend, and the sole purpose of this is to garner the attention of retail brands. Trends for custom boxes go well beyond the fashion and social sense. Newer and exclusive trends permeate every aspect of a brand’s need like shipping, product presentation, brand marketing, and so on.
It is extremely significant to jump on these inclinations right away before they become rote or irrelevant in the competitive market. Some of the trends come and pass by very quickly, while others stay long. The following guide may prove useful to catch you up with the most recent and widely adopted packaging design trends.
Sturdy yet greener custom boxes:
Brands dealing in bakery food are becoming critical of the packaging’s protection capabilities and environmental implications. To cut through the competition clutter, sturdy and eco-friendly packages are the need of the hour. Keeping these expectations in mind, the makers are designing durable and green custom mailing boxes. The foremost strategy of makers is to make use of special packaging materials that help them accomplish this.
We are seeing a growing use of cardboard variants across the packaging industry. The variants like Kraft stock, corrugated cardboard, and bux board possess great strength and sustainability. Along with that, there is minimal use of filler materials and additional coats or laminates that affect the environmental impact of packages. The overall goal is to ensure that packages are 100% recyclable yet offer protection of the highest standard.
Sensorial packaging:
In retail matters, the purchasing journey is all about the overall experience that a product packaging provides. Ranging from its visual impact to the tactile effects, everything needs to be spot-on for an exemplary experience. The packaging makers understand the needs of bakery brands clearly. That’s why designing a sensorial custom presentation box is a trend. Every packaging maker looks to incorporate sensory elements in the box design.
CMYK and PMS color models are trending while printing the box because it provides a great range of color. Colorful graphics and illustrations are becoming indispensable to create an eye-catching effect spontaneously. Besides that, we are witnessing a mounting use of laminations and coatings that provide an amazing feel. The use of embossing and debossing effects for custom gift boxes for raised and pressed impressions is also on the rise.
Transparent box design:
Nothing can surpass the value a transparent box design brings for a brand. It remarks the commitment of the bakery business not to hide anything and reveal the true quality or essence of the items. From time to time, the brands have kept asking the packaging makers to incorporate the element of transparency in the box design. For this reason, there is a rising propensity of the makers to add transparent elements in the packaging design.
To achieve this, die-cutting is the favored technique that helps introduce transparent die-cut patterns all over the custom pillows in Australia. Another trend is to substitute the cut parts of the packages with the PVC films that provide a see-through feature. The potential clients who seem confusing about choosing the food items can easily make the best decisions through this design configuration.
Convenience at its best:
“Wrap rage” refers to the negative experience of end consumers while interacting with a product packaging. Many packaging concepts have come and gone by just because they were not up to the mark in terms of convenience. In the world of custom postage boxes, undivided attention is paid to the packages’ functionality and “convenience” factor.
That’s why we are witnessing the installation of some functional opening mechanisms over the box designs. Magnetic closure is a brilliant trend that eases clients’ experience while opening and closing packages. Likewise, there is a prevailing tendency to install handling mechanisms over the top of packages. The sole purpose is to make sure the clients always receive positive experiences while interacting with the packages.
Ideal design for custom boxes:
The standard packaging designs usually have larger dimensions that make them a no-fit for bakery products. Also, you require a copious amount of filler materials to protect the integrity of items better. There is an increasing trend of creating a perfect fit that aligns with product specifications. Box makers avoid unnecessary materials and designs that turn the packages unattractive and too heavy to hold. This special trend measures the product dimensions first and strictly complies with them during the box design process. The result is a fit-to-product custom mailing box that attracts and curtails transit expenses.
Trends for the making of custom boxes in the packaging industry are directed towards sustainability and green standards. The factor of transparency is also being valued the most as the end consumers always appreciate when a brand is being clear and honest with them. Interactive packaging design is still the most common trend, and experts see no end to it in the packaging industry. All these trends are one of their kind that put brands to pitch their products effectively and enhance their sales.
