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Attract the Attention of Your Target Audience
By transmitting a customer experience of familiarity, luxury, and simplicity, packaging plays a critical role in reassuring consumers that they are acquiring a legitimate, legal, and safe product. In the Hemp Flower Packaging edible business, for example, stand-up pre-made pouches have proven a hit. They’re a distinctive package type with a luxury look and feel, with plenty of room for labeling and branding, and they give the product a small-batch impression that appeals to current consumers.
Keep an eye out for design choices that may unintentionally appeal to children. From a commercial standpoint, bright, eye-catching images, cartoons, and the use of phrases like “candy” and “cookies” may make sense, but they run the risk of capturing the attention of children (and regulators.) A simple, sophisticated, and timeless design will help the product stand out and save time and money as consumer tastes change.
Check to see if it’s still fresh and potent.
When a flower is expose to the elements (particularly oxygen), the shelf life and effectiveness of the product are reduce. Using a Modified Atmosphere Packaging (MAP) solution called nitrogen gas flush as part of the packaging process is one technique to ensure product stays fresher for longer. Before packages are sealed shut, this technique pumps harmless nitrogen gas within them. Because nitrogen gas displaces oxygen, oxidation and spoiling are delay.
Green is the way to go.
Consumer spending habits are increasingly fuel by sustainable and ethical company practices, a trend predominantly determined by the millennial and Gen-Z demographics. According to Nielson, nearly half of all Americans believe they’ll change their consumption patterns to help the environment.
SirePrinting, for example, is seeking to alleviate the hemp flower packaging industry’s plastic waste problem by employing 100% plant-based hemp plastic, 100% recycled ocean plastic, and other sustainable materials. Innovative packaging technology, eco-friendly packaging, and investments in sustainable practices such as accordion or peel-back labels that reduce the amount of waste created by product packaging help brands reach environmentally conscious consumers while also making an impact on a growing global issue.
Keep the kids safe.
As the usage of cbd flower packaging for medical and recreational purposes grows, millions of hemp flower packaging products will enter homes. As a result, youngsters may be unintentionally expose to and have access to information. Each state has its unique packaging rules, and all cannabis product packaging must be child-resistant by January 1, 2020.
Cbd flower packaging businesses will be required to follow the Consumer Product and Safety Commission’s Child Resistant Packaging (CRP) guidelines. Packaging must be certified as child-resistant and undergo rigorous testing to prevent kid access before receiving approval. Third-party packaging testing is a critical, yet sometimes overlooked, step that cbd flower packaging product manufacturers must take.
Exit bags, push-and-twist caps, squeeze-and-pull designs, metal tins, and metere doses with locking mechanisms are some of the most often utilize safety precautions.
Compliance Labeling Shouldn’t be Overlook
It’s critical for brands developing a product for dispensary sale to consider the regulatory labeling that will appear on the final product distributed to customers. There must be sufficient surface space to ensure that the packaging identity is not obscure by compliance stickers. Because federal and municipal hemp regulations are complex, and compliance laws are unique to the District of Columbia and the eleven states where hemp is legal for adult use – Alaska, California, Colorado, Illinois, Maine, Massachusetts, Michigan, Nevada, Oregon, Vermont, and Washington – the regulations on what is require on packaging vary across state lines.
Be adaptable.
Cannabis regulations differ across municipal, state, and county lines, and they are always changing, so there are compliance difficulties all over the place. Dealing with those changes necessitates the use of packaging and labeling. Companies should go above and above the current criteria rather than guessing what the new regulations will be and when they will be implement. This could save time and money in the long run by reducing the need for reprints.
Prior to purchasing packing or equipment, it’s critical to spend time researching the laws thoroughly. Manufacturers of packaging materials and machine are usually well-versed in the legislation, but it is ultimately up to the store to ensure that their packaging complies with the rules when decide which products to stock.
