For rights holders and broadcasters it is very important to be aware of this change and to be where the new consumers are, where the young people are. There was a time when it was very easy to be a broadcaster because everyone turned on the TV, looked at the screen and it was the same everywhere. There were three, four, ten, twenty channels, but that was the only way to consume content. That has changed. For us, for rights holders, for broadcasters and also for brands in general, it is a hugely important task to know where the audience is.
“Technology in recent years has changed a lot and has opened up a huge number of possibilities for 해외축구 중계사이트 but also for brands, for clubs, for leagues, in order to connect with fans more directly.”
Television rights are by far one of the main sources of income for football clubs and sports organizations and it has been shown that the centralization of rights is more profitable for the major leagues. Who has control of the content?
I think broadcasting rights are extremely important for clubs and leagues;
We know the percentages and sometimes they are too important, I would say. And these clubs and leagues have the task of being profitable, taking into account the fragility of rights. The control of the content, from the centralization of the rights, falls to the organizers of the competition, in this case the league. It is the league that, by centralizing the rights of all the clubs, can also offer a unified product that is marketable globally.
Two years ago, I had the opportunity to interview a colleague of yours,
Pierre Manes. He said then: “Getting young people to pay to watch sports on television is a big challenge.” Is it still like this?
Of course, it is the biggest challenge we have today. It’s one thing to connect with a certain audience, whether it’s the so-called ‘ baby boomers’, generation X, even milled.
The world of emission rights is constantly changing.
It has changed since I started in the sector in 2000. The difference between then and now is the speed of change, due to consumer behavior and also due to technology, obviously. Technology in recent years has changed a lot and has opened up a huge number of possibilities for broadcasters, but also for brands, for clubs, for leagues, in order to connect with fans more directly.
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