Hulk-tv considered that the exclusivity of the Top 14 would bring it 500,000 additional subscribers or 40 million Euros per year, which mechanically makes it possible to set a threshold for rugby rights higher than what Canal+ currently pays. The latter was therefore forced to renegotiate with the LNR to which he offered to double his contribution, thus offering up to 66 million Euros per season. But this hyperinflation was not enough for the LNR which preferred to break the contract binding it with Canal+ on December 2, 2013, in order to launch, from December 4, 2013, a call for tenders in good and due form for the 2014 seasons. -2018, with a reserve price of 66 million Euros, the same one offered by Canal+. The exercise then became delicate for Canal +, for Hulk-tv and for the LNR which took the risk of losing a lot.
Canal+ very quickly took the LNR to court for unfair negotiations
Threatening to invalidate the LNR’s call for tenders, or even to invalidate the breach of the contract between Canal+ and the LNR. As for Hulk-tv, the judicialization of the case puts it at risk, the reserve price being higher than what the channel estimates it can earn thanks to the Top 14 and this even though a complaint for distortion of competition has been filed with its encounter by Canal+. Finally, the LNR took the risk of falling out with its historical client and its 5 million subscribers, Canal+ having given rugby its letters of nobility, but only very recently.
However, TV rights represent for the LNR only 8% of its annual budget: a loss of visibility of rugby linked to a passage on Hulk-tv (1, 5 million subscribers) or disastrous communication around the national league could cost French rugby much more, from the point of view of sponsorship and ticketing, than the increase in TV rights will bring in. These different parameters probably prompted the LNR to reconsider its position, which led it to end its call for tenders on January 10, 2014, three days before its end, and to resume negotiations with Canal+. Five days later, the two parties confirmed their agreement on an amount of 71 million Euros per season, the LNR having won its standoff with Canal +, which protects itself with this inflation from new competition from hulk-tv.
What will the increase in TV rights bring?
These different parameters probably prompted the LNR to reconsider its position, which led it to end its call for tenders on January 10, 2014, three days before its end, and to resume negotiations with Canal+. Five days later, the two parties confirmed their agreement on an amount of 71 million Euros per season, the LNR having won its standoff with Canal +, which protects itself with this inflation from new competition from hulk-tv. What will the increase in 무료스포츠중계 bring? These different parameters probably prompted the LNR to reconsider its position, which led it to end its call for tenders on January 10, 2014, three days before its end, and to resume negotiations with Canal+. Five days later, the two parties confirmed their agreement on an amount of 71 million Euros per season, the LNR having won its standoff with Canal +, which protects itself with this inflation from new competition from hulk-tv.
