In this day and age, digital marketing is more than just likes and shares. Most of us know that simply publishing a few status updates on Facebook or Instagram here and there isn’t enough to engage customers anymore. That’s why we sat down with the CEO of HeartCMS, Amendeep Sharma to talk about what lies ahead for marketers in the second half of 2022. Here are his insights into the future world of digital marketing:
1. The future of Digital Marketing is one of automation and hyper-specialisation.
The data science revolution has already begun, with digital marketers finally starting to understand their audience better and target them more effectively.
It’s also making it possible for marketers to automate many parts of their campaigns, allowing them to hyper-specialise in areas where they can provide the most value.
Data Science will drive all marketing decisions and help you attract customers, engage with them and then convert them into loyal customers by using a combination of creative copywriting and machine learning algorithms.
AI has already been used by a plethora of companies to personalise product recommendations for users. The use of AI in the digital space is not limited to just targeting customers but also understanding their behaviour patterns and responding accordingly.
Before this, marketers relied on customer surveys or interviews to understand their behaviour patterns but now data science can crunch all this data together to give an accurate picture of what our customers think about specific products or services. This information can then be used to customise marketing messages according to the interests of each individual customer.
2. Chatbots for Conversational Marketing
Chatbots are one of the most talked about digital marketing trends that has gained popularity over the past few years. It is a software program that can simulate human conversations by automatically answering questions and providing responses on a wide variety of topics.
More businesses will be using chatbots as a way to interact with their customers.
According to Amendeep Sharma, chatbots will be used more frequently in the coming years. “Chatbots have been around for some time now but they haven’t really taken off as they should have,” he says. “Nowadays, more businesses are using them as a way to interact with their customers.”
Sharma notes that companies such as large multinational companies have already started using chatbots on their websites and mobile apps to provide customers with information about their products and services.
3. Social Media Marketing is the most powerful tool when launching new products – but you still need a strong content strategy.
Social media marketing is the most powerful tool when launching new products. It allows you to get feedback from your target audience, get people to sign up for your newsletter and mailing list, and generally create a buzz around your product. However, it’s crucial to remember that social media alone is not enough – even if you’re an expert at Instagram ads or Facebook marketing campaigns.
You need a strong content strategy in place before you can consider yourself successful on social media platforms; otherwise, all the money spent on advertising will be wasted because there will be no content behind it!
4. The role of Digital Marketers will be redefined to become a Customer Engagement specialist instead of a content pusher.
Marketers will need to focus on creating and promoting amazing experiences for their customers in order to win them over.
The new role of digital marketer is all about taking customer data and turning it into useful insights in order to create an amazing experience for your customers every time they interact with your brand. This means that marketers will have to think outside the box when it comes to their approach.
5. Voice search and SEO
Voice search will have an impact on SEO strategies more than anything else this year, this is because voice search users don’t just want answers to their questions, they also want answers to their questions quickly
“This means that brands will need to make sure they are delivering content that is optimised for voice search,” says Sharma. “If not, they could see a dip in traffic from Google.”
According to HeartCVS’s data, over 50% of people who use voice search say they do so every day or multiple times per day. And if you’re wondering how often consumers use voice assistants compared with standard search engines, then here’s an interesting statistic: 55% of households own a smart speaker. 20% of mobile queries are currently done with speech search and 58% of people have used voice search to find information about a local business.
6. Video has become more important than ever in Digital Marketing and Content Marketing Strategies.
Videos are all around us and we see them everywhere, whether it is YouTube or Facebook or Twitter or Instagram – videos are everywhere! This is because video has become more engaging than ever before and it is becoming more important for marketers as well. They can use this medium to engage their customers and answer questions about their products or services in an interesting manner. It helps them get better feedback from users as well as it gives them more control over what people say about their brand online.
7. SEO and Content Marketing initiatives need to be closely aligned at all times
SEO will be driven by “user intent” to understand the reason behind why any user has landed on your website or your products. There is no point in publishing generic blog posts anymore as Google demotes websites that do that. Instead, you must go deep into your niche, find out the pain points of your target audience and solve those using blog posts instead of writing about topics about which you have zero in-depth knowledge about!
This means that SEO and content marketing initiatives need to be closely aligned at all times. Your content should not just be optimised for search engines but also for users. That’s how you’ll rank higher on Google and convert visitors into customers because they’ll see what they were looking for right away when they land on your website or product page.
8. TikTok marketing
TikTok marketing is a new way to market your business, and it’s an important trend to keep track of because it lets you reach a younger audience that may not be watching traditional TV or using traditional social media.